Focus on Service Industry Verticals - Healthcare, Financial, Energy, Retail, Transportation, Telecom, Government, Education, etc.
Focus on Major Domains/Disciplines (Horizontal) - Technology Platform, Professional Services, Business Process/Models/Tools, Service Ops Management, Human Factor Engineering, Information Management, etc.
Focus Teams (SIGs) around each Vertical and each Domain. Alignment with existing Service Research Organizations/SIGs under SRII Umbrella.
Membership Model - Industry (large, medium, small), Institutions and Individual professionals/students.