- Service & Support Professionals Association (SSPA)
- Technology Professional Services Association (TPSA)
- The Association for Service Management International (AFSMI)
- Services Marketing: Integrating Customer Focus Across the Firm, Fourth Edition
Valarie A. Zeithaml, University of North Carolina, Mary Jo Bitner, Arizona State University and
Dwayne Gremler, Bowling Green State University
ISBN 0072471425 - To learn more about the Fourth Edition of Services Marketing: Integrating Customer Focus Across the Firm, visit www.mhhe.com or call 1.800.338.3987.
