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SRII Executive Management Team

SRII President: Kris Singh, IBM Research

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Kris Singh is the Director of Strategic Programs for Service Research at IBM Almaden Research Center in San Jose, CA. Kris has over 25 years of experience in the high technology industry as well as in academia. Before IBM Research, he has worked with Intel, AMD and National Semiconductor in various technology development roles such as Director of Server Architecture & Planning and Data Center Technology at Intel, Director in the CTO Office at AMD and senior technical management roles at National Semiconductor.

Kris is an Industry Fellow in the College of Engineering at UC Berkeley, CA and has also been an adjunct professor in the Electrical Engineering & Computer Science department at Santa Clara University, CA. He is a member of the Advisory Board at major universities globally. Kris has been an invited speaker at various technology conferences around the world.

SRII Vice President: Rich Friedrich, HP Labs RichFriedrich-Small

Rich Friedrich is the Director of the Strategy and Innovation Office in HP Labs and reports directly to the Senior Vice President of Research. Leading a global team, he is responsible for the strategy and portfolio management of HP's central research organization, applying Open Innovation to amplify and accelerate research results, and technology transfer to effectively monetize these technologies.
Rich is an active participant in government-industry-university partnerships through such groups as the US National Academies Government-University-Industry Research Roundtable. He his on the board of advisors for four major universities including the University of Illinois and the University of California, San Diego, and is a co- inventor on fifteen patents.

SRII Strategic Programs V.P.: Lori Brownell, Microsoft Lori_Brownell_2009_02

Lori Brownell is the General Manager of Product Quality and Online Support (PQO) within Customer Services and Support. Lori Brownell is responsible for bringing the Voice of the Customer to the product development teams across Microsoft to ensure that our products meet the expectations of our customers and that their on-going issues and needs are driven to resolution. Lori has also led the Windows International Global Product Development organization at Microsoft and has served as Windows NT Network test lead. Before Microsoft, Lori was a system analyst in the Computer Services organization of The Boeing Corp.
Brownell holds a bachelor's degree in mathematics and computer science from the University of Washington in Seattle.


SRII University Programs V.P.: Paul Hoffman, SAP Labs

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Paul Hofmann is the Vice President, Office of the Chief Scientist, SAP Labs at Palo Alto. Before joining SAP Research Paul worked for the SAP Corporate Venturing Group. Paul joined SAP 2001 as the Director of the Global Strategic Supply Chain Management Initiative EMEA. His pre-sales team designed and rolled out the SCM Value Based Selling Approach for EMEA and supported many crucial Supply Chain sales for SAP in EMEA. Paul was Researcher and Assistant Professor at top German and US Universities, like Northwestern University and at Technical University in Munich, Germany.

Paul studied Chemistry and Physics at the University of Vienna, Austria. He received a Bachelor in biotechnology and a master's degree in Chemistry from the University of Vienna. Paul received his Ph.D.in Physics from the Darmstadt University of Technology, Germany. He is the author of numerous publications and books


SRII Partners Programs V.P.: George Miller, BT Global Services

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George is Client Industry Executive responsible for strategic business development with BT Global Services. He leads a collaborative programme which includes BT's strategic systems integration, applications and technology partners. The focus of this group is to support BT's top Private & Public Sector clients as they seek more efficient & effective ways to do business, through enabling their migration to virtual business infrastructure and cloud computing. George works across all BTGS sectors and horizontal capability areas, and creates new big ticket client opportunities, typically involving an element of business transformation.

George leads BT's Executive Advisory Board; also BT's Partner innovation programme at MIT/ Harvard/ INSEAD & Cambridge. Current research includes: Collaborative Service Innovation with Professor Arnoud de Meyer, Director of Research at the Judge Business School); and Cloud Services Governance with Dr Nils Fonstad, Senior Research Fellow at INSEAD.
SRII Treasurer: Kevin Ellis, PBR kevinellis
Kevin Ellis is the SVP for PBR, an international professional sports and media organization. Prior to this Kevin was the Director of Service Science and Innovation at Sun Microsystems. In this role he was responsible for the strategy and portfolio management of Sun's technical service portfolio as well as working with Universities to define and discover Service Science focused opportunities. Kevin has over 25 years of experience in the IT industry and has worked in DoD, Telecommunications, Professional Services, and operations. He has held positions at MCI, Comsys, and GTE Government Systems. Kevin earned his Master of Business Administration from the University of Colorado, and holds a Masters in Computer Information Systems and a Bachelor of Science in Computer Science from the University of Denver.
SRII Secretary: Ralph Badinelli, Virginia Tech


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Ralph Badinelli is a professor in the Department of Business Information Technology of the Pamplin College of Business of Virginia Tech. He received Ph.D. and M.S. degrees in Management from the Krannert Graduate School of Business of Purdue University, an M.S. degree in Physics from Purdue University, and a B.S. degree in Mathematics and Physics from Hofstra University. His teaching responsibilities are in the areas of operations management and quantitative methods for business at the undergraduate, MBA and doctoral levels. He has taught many executive-development seminars on the subjects of project management, quality improvement, production and inventory control, and business strategy.

Dr. Badinelli has published refereed articles across a wide range of topics including service science, inventory control policies, revenue management, probability estimation and decision analysis. His publications have appeared in Operations Research, Management Science, Decision Sciences, Naval Research Logistics, Computers and Operations Research, Service Science, International Journal of Production Research, European Journal of Operational Research, the Journal of the International Academy of Hospitality Research and other international journals.

Dr. Badinelli is a member of the Institute for Operations Research and Management Science (INFORMS), Project Management Institute (PMI) and a certified member of the Association for Operations Management (APICS), the 2010 Chairperson of the INFORMS Service Science Section and Secretary of the Service Research & Innovation Institute (SRII).
SRII SIGs: Klaus- Peter Fahnrich Photo_Prof_Faehnrich
Prof. Dr.-Ing. habil. Dipl.-Math. Klaus-Peter Fähnrich holds the chair of Business Information Systems at the Computer Science Institute at the University of Leipzig. He is head of the Institute for Applied Informatics (InfAI) at the University of Leipzig and the Center for Information-, Knowledge- and Service Management (ZIWD). Prof. Fähnrich also acts as a principle consultant in the area of R&D and Innovation Management. His current areas of interest include Service Science, Business Information Systems, Internet Technologies and Software Engineering.

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