As a director in IBM Research Division's Silicon Valley facility, a premier industrial research laboratory, Dr. Jim Spohrer is chartered with the mission of creating and deploying service innovations that matter and scale well both internally to transform IBM and externally to transform IBM client capabilities ("double win" service innovations).

Prior to joining IBM, Dr. Spohrer was at Apple Computer, attaining the role of Distinguished Scientist, Engineer, and Technologist (DEST) for his pioneering work on intelligent multimedia learning systems, next generation authoring tools, on-line learning communities, and augmented reality learning systems. He has published in the areas of speech recognition, artificial intelligence, empirical studies of programmers, next generation learning systems, and service science.

Dr. Spohrer graduated with a Ph.D. in Computer Science from Yale University (specializing in Artificial Intelligence and Cognitive Science) in 1989 and a BS in Physics from MIT in 1978.

Pavey Purewal is responsible for Customer and Market Intelligence for Oracle Global Customer Services. In this role, Purewal oversees all research for the services organization providing a market-led perspective to services strategy, product management and marketing. Key to this is analyzing new market opportunities and competitive threats, and listening to the voice of the customer to measure satisfaction and drive loyalty.

Prior to Oracle Purewal spent 6 years at BEA Systems in Services and Marketing roles. She was responsible for commissioning and delivering research on SOA to drive internal product roadmaps and extend BEA’s thought leadership in the market.

Purewal has spent over 10 years at enterprise software companies in various global roles including product management and marketing for product lines.

Purewal holds a bachelor's degree in Business Information Technology from Kingston University in England.

Thomas Lah co-founded and currently serves as the Executive Director for the Technology Professional Services Association (TPSA). Since 1996, Lah has helped a broad range of companies establish or improve their professional services organizations. Prior to TPSA, as founder and principal of Thomas Lah, Ltd. he became known worldwide for his incisive analysis, strategic thinking, and creative solutions. His recent books include "Mastering Professional Services" (Professional Services Press, 2005), the first complete guide to designing a viable services strategy that complements a broader company portfolio, and "Building Professional Services: The Sirens' Song" (Prentice Hall, 2002), adopted by technology companies throughout the world, including Lenovo.

In 2004, Lah was invited to Zhejiang University in China to lecture on the topic of building professional services. In his earlier career, he was Director of Solutions Engineering at Silicon Graphics and he has worked with companies in related roles, including Director of Solutions Engineering, Business Development Director, Regional Sales Director, and Senior I/T Development Manager.

Lah received an undergraduate degree in Information Systems and holds an MBA from the Fisher College of Business at The Ohio State University.

Leading an organization of 16,500 employees, Bill Steenburgh is responsible for delivering hardware services, outsourced document management services, and professional services for Xerox customers in the United States.

Before joining Xerox in 2001, Steenburgh worked for Xelus Inc. as the Executive Vice President of Operations where his responsibilities included product management, development services, recruiting, human resources, and U.S. consulting services, including customer support. From 1998 to 2000, he worked for Xerox as Vice President, North American Supplies Business. Prior to that, he spent 18 years at the Eastman Kodak Company in various field assignments and enterprise support functions. He also served two years at Danka Corporation as Senior Vice President of customer service and support.

Steenburgh has served as president of the Association for Services Management International (AFSMI) Finger Lakes Chapter and received the AFSMI President's Award in 2002 in recognition for excellence and leadership in the services industry. In 2004 he was inducted into the AFSMI President's Club.

S. Krishna is a Professor in Information Systems and Quantitative Methods at the Indian Institute of Management Bangalore. He has worked closely with the Indian Software Industry since its early years and has pioneered several research and academic programs in close collaboration with the Indian software industry. An executive MBA program designed to develop managerial and leadership skills in software industry pioneered by him termed PGSEM has been acclaimed as one the most successful academic-industry cooperative activities in India and rated amongst top 25 programs by the US based Business Week magazine.

Dr.Krishna obtained his Ph.D degrees in Computer Science (Software Engineering) and Theoretical Physics from the Indian Institute of Technology, Kanpur. He was associated with the initial set up of the National Informatics Centre at New Delhi. He has been a consultant to the Indian Banks Association, National Judicial Pay Commission, the World Bank and Microsoft India Labs.

Over the last few years, Prof Krishna along with research collaborators in Europe and North America has studied Global Work Arrangements of the Indian Software Industry extensively with field work undertaken in several countries in North America, Europe, Japan, Korea and Singapore. Two of his recent books (authored with collaborators) are Global IT Outsourcing: Software Development across borders (Cambridge University Press, Cambridge) and The Digital Challenge: Information Technology in the Development Context

Dr. Steve Brown has achieved international recognition for his work in services marketing and management, dealing with such issues as service quality, recovering from service failures and building services in product-dominated companies. The field of services has enjoyed tremendous growth and recognition, thanks in part to Dr. Brown's contributions, and its leaders acknowledge him as one of its instrumental founders and among its current thought leaders.

The Center for Services Leadership, created in 1986 behind Brown's vision and the support of the business community, is now considered the premier university location for research and education in services management and customer focus. Intangibles magazine calls it "the Mecca" for those interested in services. Over 40 leading companies are charter members of the Center, including Marriott, IBM and McKinsey & Company.

A prolific researcher and author, Dr. Brown has co-authored and co-edited 20 books and over 150 articles. He is co-founder and co-chair of the International Quality in Services conferences held every other year in Sweden or North America, a past international president of the American Marketing Association and is a Winspear Visiting Scholar at the University of Victoria in Canada. He serves on the boards of directors at neoIT and The HSM Group, and has earned numerous international and university-wide awards for distinguished contributions to his discipline and to the community such as American Marketing Association's prestigious Career Contributions to Services Marketing award and an honorary doctorate degree from the Swedish School of Economics.

Doug Morse has spent over 29 years developing service strategies and solutions for companies in high tech and medical equipment services. He started his career and spent over 18 years with IBM Global Services specializing in service strategies for distributed computing environments, professional services, and outsourcing.

Morse has been a consultant to Fortune 500 companies guiding efforts to build highly profitable services organizations. Through extensive market research and comprehensive delivery modeling, he has helped a variety of services companies focus on the customer value chain to improve overall profitability and to drive operational excellence.

Morse is an executive advisor and member of the Service & Support Professionals Association (SSPA) and a member of executive advisory board for Center for Services Leadership at the W.P. Carey School of Business at Arizona State University and KISMT, the Center for Knowledge, Information Systems, and Management of Technology at University of California Santa Cruz. Morse is an instructor and lecturer at a number of leading universities on Services Strategy, Marketing and Global Operations.

Dr. Scott Snyder has over 18 years of experience in business leadership, strategic planning, decision support systems, and technology management for both Fortune 500 companies and start-up ventures. Dr. Snyder also has significant expertise in telecommunications and information systems including enterprise applications, CRM, Analytics, Satellite Communications, Wireless, Broadband, and other Emerging Technologies.

He is the President and COO of Decision Strategies International, a leading management consulting firm focused on scenario-based strategic planning and decision-making. Dr. Snyder is also a part-time faculty member in the School of Engineering and Applied Science at the University of Pennsylvania.

Bill Hefley is an Associate Teaching Professor in the Institute for Software Research (ISR) and Associate Director of the Information Technology Services Qualification Center (ITSqc) at Carnegie Mellon University. The Center's mission is to address the emerging need for capability models and qualification methods for organizations involved in the evolving Internet economy. Within the ITSqc, Bill is involved in model and evaluation method development, and design of measurements to determine the impact of process improvement models. He is currently working in the areas of IT-enabled sourcing from the perspectives of both the service providers (the eSCM-SP) and clients, where he led the effort to develop the eSCM for Client Organizations (eSCM-CL). He is also an instructor for the eSCM-SP and eSCM-CL courses, as well as the eSCM Capability Determination Methods course.

In his role as an Associate Teaching Professor, Bill teaches Sourcing Management in the Service Management concentration at the H. J. Heinz III School of Public Policy and Management, and is a frequent lecturer on global software delivery. He also supervises graduate studies and projects related to sourcing relationships, software process management, human capital management , and knowledge management.

Dr. Hefley was a Senior Member of the Technical Staff at the Software Engineering Institute (SEI) from 1987-1996 where he led the team that developed the People Capability Maturity Model (P-CMM®) and its assessment method.

He received his Ph.D. in Organization Science and Information Technology from Carnegie Mellon University. He also received an M.S. in Engineering and Public Policy from Carnegie Mellon University and an M.S.S.M from the University of Southern California. He also received baccalaureate degrees in Computer Science, Political Science and Psychology.

Bill's research interests include human capital management, process and capability modeling, organizational capability assessment, human-computer interaction, and software engineering education. He is currently on the editorial boards of several journals and is Series Editor for the Springer book series on Service Science: Research and Innovations in the Service Economy.

The Service Systems Research group is a combination of social, cognitive, computer and business sciences. The group's aim is to create a foundation for basic and applied research in how people work and create value. To this end, Dr. Paul Maglio and his group study mechanisms of individual and group behavior as well as processes, practices and technologies developed to support specific business goals - particularly as it relates to people- and information-intensive businesses, such as IBM Global Services.

Since joining IBM Research in 1995, Dr. Maglio has worked on programmable Web intermediaries, attentive user interfaces, multimodal human-computer interaction and human aspects of autonomic computing. He holds thirteen patents and has published more than 70 scientific papers in various areas of computer science and cognitive science.

Dr. Maglio received a Bachelor's degree in Computer Science and Engineering from MIT and a Ph.D. in Cognitive Science from the University of California at San Diego.

J.B. Wood has long been a staunch advocate for key issues revolving around the technology services industry. He has also been a strong voice for the vital role that service and support plays across a growing spectrum of both business-to-business and consumer product categories. Over the course of his career, Wood has counseled hundreds of leading companies - including Cisco, Microsoft, Oracle, and IBM - on leveraging quantitative, verifiable metrics to improving products and services through a more concise understanding of their customer bases.

Previously, Wood was a co-founder of InsightExpress, which pioneered use of the Internet in market research applications, resulting in reductions in the cost, time and complexity of research. Prior to InsightExpress, he was President and CEO of Prognostics, one of the largest research and consulting companies in the IT industry. Wood also spent 10 years in the software industry as a marketing executive.

Tom is leading the Service Research & Innovation Initiative (SRII), whose mission is to increase the amount of funding for services research, development and innovation in the technology industry. In addition to his SRI responsibilities, Tom also serves to move the SSPA mission forward, Tom maintains overall responsibility for developing and providing members with access to core knowledge and capabilities including the associations service/support offerings. This includes Organizational Certification, Operational Service & Support Consulting, Advisory Services, Executive Education, and Individual Education & Training.

Previously, Tom was the CEO of Diversified Software; President of Micro Optics Design Corp.; and Vice President, Western Region, for Amdahl Corporation. In each of these executive roles he gained the knowledge and experience that service and support is a critical foundation for effective and efficient procurement, installation, implementation, integration, deployment and ongoing use of hardware, software and services to global corporations. As a result, Tom shares SSPA's passion for the need for technology companies to increase their investment in service research and innovation in order to meet the growing complexity and demands of our service based economy.

Tom holds a Bachelor of Arts degree in commerce and economics from the University of Toronto.

Kevin Ellis the Director for Sun's Service Innovation Office (SIO). In this role, he is responsible for creating new Service Offerings by harnessing Innovation both from within Sun and from industry and academia. He is also responsible for the Service Science organization, the goal of which is to interface with academia to develop joint Sun/University research projects. Prior to this, Kevin held the newly formed role of Director, Technical Architecture and Operations in which he provided technical leadership in driving Services infrastructure architecture convergence, direction and alignment with other Sun business units as well as managing the investments and divestments in the Services infrastructure portfolio. He was the primary interface into IT in representing Services' needs for tools and technology development as well as the managing the use and acquisition of tools and technology used within Services.

Since joining Sun in 1999, Kevin has served in a number of management and technical roles including the Government Practice Manager for the Enterprise Web Services Practice within CSO. Kevin has worked closely with customers in the Government area including the Department of Manpower Data Center (DMDC) and the FBI. Prior to this he was the Software Services Area Manager for the Western Commercial and Government market areas where he worked with customers in architecting, designing and implementing critical software systems that met our customers needs. Kevin is also responsible for generating the Java Center of Excellence service, a cross line of business offering between the Java Center and Sun Educational Services. Prior to Sun, Kevin worked in the telecommunication industry where he developed telecommunications billing and product management software. He also spent 10 years as a contractor for the Department of Defense. He holds an MBA from the University of Colorado, Masters in Computer Information Systems, and a BS in Computer Science and Cognitive Psychology.

Dr. Roland T. Rust holds the David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland. He has been honored with the American Marketing Association's (AMA) Gilbert A. Churchill Award for Lifetime Achievement in Marketing Research, the Outstanding Contributions to Research in Advertising Award from the American Academy of Advertising, the AMA's Career Contributions to the Services Discipline Award, Fellow of the American Statistical Association, the Elsevier Distinguished Marketing Scholar Award from SMA, and the Henry Latané Distinguished Doctoral Alumnus Award from the University of North Carolina at Chapel Hill.

Currently Editor of the Journal of Marketing, Dr. Rust has won best article awards for articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Advertising, and Journal of Retailing, as well as MSI's Robert D. Buzzell Best Paper Award (twice). His book, "Driving Customer Equity" (written with Valarie Zeithaml and Katherine Lemon) won the Berry-AMA Book Prize for the best marketing book of the previous three years. He is the founder and Chair of the AMA's annual Frontiers in Services Conference, and was founding Editor of the Journal of Service Research. Dr. Rust has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Chase Manhattan Bank, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, IBM, Microsoft, NASA, Nortel, Procter & Gamble, Sears, Unilever, and USAA.

Dr. Rust received his Ph.D., EECS, from the Indian Institute of Science, Bangalore, and a BS in Electrical Engineering from the Indian Institute of Technology, Madras.

In his tenure at leading academic institutions including Stanford University, University of California at Berkeley and Carnegie Mellon, Dr. Ram Akella has led major multi-million dollar interdisciplinary team efforts into High Tech and Semiconductors industries. He was Founding Director of the SUNY Center for Excellence in Global Enterprise Management. His areas of research and instruction include High Tech, IT, Knowledge Management, Semiconductors, Cost Competitiveness, Product Life Cycle Management, Supply Chain Management, Financial Engineering and Investment, Business Process Optimization and E-Business.

Dr. Akella has been recognized with the IBM Faculty Award and the AMD Research Award among others. He has also lectured extensively in Europe and the Pacific Rim including Japan, Taiwan, Korea, and Singapore. Dr. Akella is on the Technical Advisory Council of Yield Dynamics, and sits on several boards including E-Soft. He has served as an Associate Editor for Operations Research and IEEE Transactions on Semiconductor Manufacturing, and has contributed to the Editorial Board of Technology and Operations Review. He has also served as Guest Editor for IEEE Robotics and Automation: Special Issue on Manufacturing Systems.

Dr. Akella completed his BS in Electronics at I.I.T. Madras, and earned a Ph.D. in Systems/EECS at I.I.Sc. Bangalore.

Professor Andy Neely is Deputy Director of AIM, the Advanced Institute for Management Research and Chairman of the Centre for Business Performance at Cranfield School of Management. Previously he has held appointments at Cambridge University, where he was a Fellow of Churchill College, ESADE, London Business School, Nottingham University, where he completed his PhD, and British Aerospace. Andy's research interests cover organizational performance measurement, productivity and innovation. He chairs the Performance Measurement Association, an international network for those interested in the performance measurement and management and has authored over 100 books and articles, including "Measuring Business Performance", published by the Economist and "The Performance Prism", published by the Financial Times. He is widely recognised as one of the world's experts on performance measurement and management.

He was appointed a Fellow of the Sunningdale Institute in 2005 and has lead Cranfield's research on product-service systems and servitization since 2006.

Dr. Uzi de Haan is a professor in the faculty of Industrial Engineering and Management at the Technion-the Israel Institute of Technology and founded and chairs the Bronica center for Entrepreneurship and Innovation at the Technion. He conducts research in entrepreneurship and innovation in technology enabled services. Uzi de Haan is serving on a national policy committee on productivity and growth of the service sector.

Prior to joining the Technion, he worked in a number of staff and line positions in Philips Electronics on locations in Europe, Japan and Israel. In one of those positions, he was responsible for managing and re-engineering the purchasing and outsourcing of all services of global Philips Electronics involving changes both in the supply and the demand side. Another assignment was the establishment of the Philips Consumer Healthcare Business positioned as telemedicine service business.

He received his Ph.D. in Organization Science and Information Technology from Carnegie Mellon University. He also received an M.S. in Engineering and Public Policy from Carnegie Mellon University and an M.S.S.M from the University of Southern California. He also received baccalaureate degrees in Computer Science, Political Science and Psychology.

Bill's research interests include human capital management, process and capability modeling, organizational capability assessment, human-computer interaction, and software engineering education. He is currently on the editorial boards of several journals and is Series Editor for the Springer book series on Service Science: Research and Innovations in the Service Economy.

Kate Johnson recently joined Oracle Global Customer Services as Senior Vice President of Strategy & Innovation. Kate has more than 18 years of client service experience, from sales through delivery. Her experience ranges across several industries, mainly focusing on helping organizations manage through significant change and transformation.

Before joining Oracle, Kate spent the past few years heading up Red Hat's Strategic Sales and Global Services Divisions, responsible for revenues and delivery associated with the training, support delivery and consulting businesses.

Prior to joining Red Hat, Kate was Managing Director and Divisional CIO for the Investment Banking Division at UBS Investment Bank. Other experience includes several years as a senior practitioner in Management Consulting with focus on business transformation programs at Deloitte Consulting Group. Kate has a BS in Electrical Engineering from Lehigh University and an MBA from The Wharton School of Business.

Steve Smith has championed innovation and change throughout an impressive 17-year career spanning several industries. Most recently, Smith is credited for leading IBM's On Demand Business Transformation strategy globally for 30,000+ Business Consulting Services employees. During his time at IBM, Smith also developed and launched their Component Business Model offering to global customers, and led services strategy for IBM's Business Performance Transformation Services-IBM's strategic initiative to move into high-value, high-growth areas.

Previously, Smith gained accolades for leading the successful operational transformation for the customer care operations of one of the largest telecommunications providers in North America. In addition, Smith had the opportunity to demonstrate leadership not only in diverse industries and billion-dollar corporations, but in small and medium-sized companies as well. Smith helped build one of the largest independent Lotus Notes consulting and software businesses which was later sold to Ernst & Young, and continuing along the entrepreneurial track, Smith co-founded and acted as the COO of Encadia, which was sold to Mainspring, and later, to IBM.

Smith holds the position of SSPA's Executive Director to further develop SSPA's unique vision for the future of support, and build the vital resources and networks that will help members transform the support industry.

Smith, a Wharton MBA, lives in Westlake Village, Ca with his wife and 2 children.

In her role as Vice President of Services Technology, Mala Anand is responsible for developing the technologies that the Technical Services organization uses to deliver services to customers – especially in the areas of automation and innovation. She will lead the effort to build on our existing foundation of web-based support, proactive, and Smart services. An additional component of Mala’s role is to build a foundational platform across Customer Advocacy (via the CA Foundation Initiative). The intellectual property o Customer Advocacy is built on the key components of people, process, and technology – and the Services Technology charter enables a holistic view of what our direction should be from the technology perspective.

Mala brings over 20 years of technology leadership experience with enterprise software in both established and emerging companies. Prior to her position at Cisco, she was COO and SVP, Products and Services for Informative, a private company focused on on-line interactive tools that delivered marketing and behavioral analytics. During the course of her career, Mala has held senior executive positions in the product and technology units of Corosoft, Rapt Technologies, Beyond, Inc., Oracle, and DEC - all focused on the technology vision, development, and delivery of enterprise software.

Mala has a passion for expanding product lines, developing internet-based product strategies and providing strategic guidance. Responsible for launching more than 15 market-leading software products and numerous technology patents, Mala holds a BS in Computer Science from University of Massachusetts and an MS in Computer Science from Brown University. Mala and her husband are proud parents of two sons. The family lives in Hillsborough, California.

As VP of Customer Service, Lori Brownell is responsible for bringing the Voice of the Customer to the product development teams across Microsoft to ensure that our products meet the expectations of our customers and that their on-going issues and needs are driven to resolution. Key to this is leading a cross company and product diagnostics capability to allow for faster problem analysis and resolution.

Over the past ten years, Brownell has led efforts to unify Microsoft Windows International Product Development organizations worldwide and enable these organizations to operate with greater organizational efficiencies. As part of that effort, she founded the Microsoft China Technology Center in Beijing, PRC as well as the Microsoft European Development Center in Dublin, Ireland. Brownell also serves as a board member of the Unicode Consortium, an industry wide group that works to develop and promote the Unicode Standard for representing text in software products.

Brownell joined Microsoft in February 1988. Before taking on her current responsibilities in 2006, Brownell spent six years leading the Windows International Global Product Development organization, eight years as a Group Program Manager for Microsoft Windows NT® within the Windows division. She began her tenure at Microsoft as a member of the team building the Microsoft OS/2 operating system. After becoming the team's build and test lead in 1990, she served as Windows NT Network test lead until April 1992. Before joining Microsoft, Brownell was a system analyst in the Computer Services organization of The Boeing Corp.

Brownell holds a bachelor's degree in mathematics and computer science from the University of Washington in Seattle. She resides in Fall City, Wash., with her husband and their four daughters. Outside work, her interests include gardening, sewing, boating, fishing and roller coasters.

As Research Director of UCLA Anderson School's Center for Management in the Information Economy, Dr. Uday Karmarkar guides the center as it promotes and shares applied research on all management aspects of the information economy and creates and conducts educational programs and seminars for business students, as well as the business community. Dr. Karmarkar is also the Research Director of UCLA Anderson School's Business and Information Technologies Project (BIT).

Dr. Karmarkar has undertaken consulting and research projects on e-business strategy, manufacturing strategy, business process redesign, supply chain management, industrial marketing and technology management for a wide array of companies in the United States, Europe and Asia including Becton Dickinson, Aditya Birla Group, American Cimflex, Deere and Company, Eastman Kodak, Ford, GM, WW Grainger, Hindustan Lever, IBM, Thomson Publishing and Xerox. He is an advisor to or director of several start-up companies engaged in sectors such as eCRM, ERP, IT-enabled services, online and desktop educational systems, advanced decision systems and data mining software.

Before joining UCLA Anderson in 1994, Dr. Karmarkar taught at the Simon School at the University of Rochester and the Graduate School of Business at the University of Chicago. He received his Ph.D. in Management Science from the MIT Sloan School of Management, and a B.Tech degree in Chemical Engineering from the Indian Institute of Technology, Bombay.

Walter Ganz is the head of research for IAO's Service Management and Human Resource Management departments, and is responsible for service research activities at the institute, at the state and federal level as well as international integration. He manages support of the Federal Ministry for Education and Research (BMBF) in Germany regarding the development of research programs and activities in the field of Innovative Services.

Ganz is a member of advisory boards in different initiatives of the Ministries of Economics for the establishment of service topics.

Thomas P. Roloff is the Vice President of Strategy & Business Development for EMC's $2BB+ Global Services business.

With 2006 revenues of $11.17 billion, and over 30,000 employees worldwide, EMC is the world leader in products, services and solutions for information storage and management that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle.

Roloff oversees the evolution of EMC's service catalog and the buy, build, and partner strategies to develop and deploy innovative solutions and services. His organization includes the Global Services CTO, Marketing, M&A, and Partner strategy functions. He works with many of EMC's customers, partners, and systems integrators to develop next-generation IT solutions. These solutions address information infrastructure challenges relating to infrastructure consolidation, virtualization, backup, recovery, archiving, security, compliance, content management, and business continuity.

Previously, Roloff served as Vice President and CTO of EMC's Professional Services organization. Prior to EMC, Roloff was a Managing Director at Perot Systems, where he led strategy, business development, and consulting engagements in multiple vertical industries. He has also held key positions at CSC/Index and at General Electric.

Roloff is a graduate of Lafayette College in Easton, Pennsylvania, and holds an MBA from the MIT Sloan School of Management. He also holds a Master of Science in Mechanical Engineering from Virginia Polytechnic Institute and State University.

As a general director in Industrial Technology Research Institute's (ITRI) Technology Center for Service Industries, Kechin Lee is leading Taiwan's transformation to an innovative services economy. With ITRI, Taiwan's leading industrial research institute, and its deep established relationships with numerous domestic high-tech domestic enterprises, Lee brings vision and 25 years of industry savvy to realizing the country's services evolution.

Prior to joining ITRI, Lee was Vice President and General Manager of Philips Electronics, Taiwan and the Netherlands. During his 12 year tenure at Philips, which began in 1994, Lee spearheaded multiple successful ventures with his leadership and vision for initiating new markets and businesses. The most notable of which was executing a 40 million US dollar transnational cooperation plan that resulted in a key design-win with Dell, doubling production capacity, and winning the "Dell Award". His leadership has developed billions in turnovers in monitor production significantly increasing global market share for Philips. Outstanding product awards from many countries for his contributions to the LCD TV industry are among his numerous additional achievements.

Lee graduated from the Biomedical Engineering Department of Chung-Yuan University in 1977. In 1983, he received a Masters of Science in Electrical Engineering (DSP) from Arizona State University. Lee's current research at ITRI is focused on technology applications for service industries.